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n 1980 Laugh Factory was the only club to dedicate a night to Latinos. Visionary owner, jamie masada realized the importance of the growing Latino population and a lack of Latino comics needed to meet a growing demand. He found the only Latino comedian, Paul Rodriguez, and with his help as the host of the show, the Laugh Factory and Paul discovered, developed, and nurtured talented Latino comedians. There are now thousands of working Latino comics and the Laugh Factoria continues to give them a platform to perform their comedy. In 1980 Laugh Factory was the only club to dedicate a night to Latinos. Visionary owner, jamie masada realized the importance of the growing Latino population and a lack of Latino comics needed to meet a growing demand. He found the only Latino comedian, Paul Rodriguez, and with his help as the host of the show, the Laugh Factory and Paul discovered, developed, and nurtured talented Latino comedians. There are now thousands of working Latino comics and the Laugh Factoria continues to givethem a platform to perform their comedy.