Whether hosting HOT 97 Morning Show for over 7 years, DJing and doing stand-up around the world, or producing & hosting his own comedy shows Cipha Sounds radiates personality, driving every project. His "No Small Talk" TIDAL streaming stand up series filmed at The Comedy Cellar or his improv show "Take It Personal" at UCB theatre are just a few of the current shows taking over the city. Just as comfortable on stage as he is behind the turntables, Cipha has carved out a distinct voice in music and comedy over the past 15 years. Cipha's ear for talent made him a natural A&R executive, a position he has held with labels ranging from Rawkus, Tommy Boy , Neptunes' Star Trak imprint with Pharrell Williams, and Roc-A-Fella with Jay-Z. Cipha learned how to break new records, helping turn once-unknowns like Sean Paul, 50 Cent, Pitbull, Rick Ross, Rihanna into superstars, while maintaining a healthy sense of humor on the mic. In 2003, he took an even bigger leap into the music industry and began hosting "Sucker Free" and "TRL" on MTV. In the past few months Cipha has become the first comedian to sign to ROCNATION management and has teamed up with Alicia Keys to develop a Television Series.